By Ed Nicholoson, Director of Community and Public Relations at Tyson Foods:

At Tyson Foods, we’ve been involved in hunger relief for ten years. It’s become part of what we do.

One of the primary components of our hunger relief strategy involves creating awareness of and engagement in the issue of hunger across our entire stakeholder base: employees, customers, consumers and communities. The WeCanEndThis effort does this.

It engages innovative thinkers and companies, and online communities in thinking and acting toward hunger solutions. It employs inspiring new communications technology to spread the word about an issue that affects every community in America. It brings together organizations that don’t always work together (and sometimes work competitively) , and engages people who might never have been involved before in seeking a common goal: the elimination of hunger. We at Tyson Foods are excited to be part of it.