By Capital Area Food Bank of Texas:

Our mission is simple and direct: to nourish hungry people and lead the community in ending hunger. Our success with last year’s campaign, Pledge to End Hunger, was a great opportunity for us to show local leadership for an issue that really requires national collaboration.

When the chance to work on WeCanEndThis came our way, our team didn’t hesitate to join in. This is more than a campaign that brings together nationally recognized companies, but a chance to work with passionate people, like Ed Nicholson from Tyson Foods, who I’ve gotten to know in person over the years. It’s the people that fuel my excitement about the possibilities that will come from this conference, and it’s had a trickle-down effect with our staff.

We have a strong technology culture at the Food Bank – from our operations team using UPS tracking to manage the routing of our trucks, to our communications team using live streaming video during critical press conferences. We love shiny buttons and we’re not afraid to use them on our website. Our team is eager to embrace even more technology innovations that will make our work more efficient and effective. When what we do is so critical to the physical and emotional well being of the mothers, fathers, brothers and sisters relying on our services, it’s what our community should expect from us.

If we do nothing else, I hope this will have a trickle-up effect and empower local movements around the nation to end hunger. When hunger becomes a priority in every community, and the nation declares that “hunger is unacceptable,” all else will follow.