1 of 6 Americans Are Going Hungry

19,769 of us have promised to do
something about it. How will you help?

I PROMISE TO:

 

We Can End This
With Your Help

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A Note from the Capital Area Food Bank of Texas

By Capital Area Food Bank of Texas:

Our mission is simple and direct: to nourish hungry people and lead the community in ending hunger. Our success with last year’s campaign, Pledge to End Hunger, was a great opportunity for us to show local leadership for an issue that really requires national collaboration.

When the chance to work on WeCanEndThis came our way, our team didn’t hesitate to join in. This is more than a campaign that brings together nationally recognized companies, but a chance to work with passionate people, like Ed Nicholson from Tyson Foods, who I’ve gotten to know in person over the years. It’s the people that fuel my excitement about the possibilities that will come from this conference, and it’s had a trickle-down effect with our staff.

We have a strong technology culture at the Food Bank – from our operations team using UPS tracking to manage the routing of our trucks, to our communications team using live streaming video during critical press conferences. We love shiny buttons and we’re not afraid to use them on our website. Our team is eager to embrace even more technology innovations that will make our work more efficient and effective. When what we do is so critical to the physical and emotional well being of the mothers, fathers, brothers and sisters relying on our services, it’s what our community should expect from us.

If we do nothing else, I hope this will have a trickle-up effect and empower local movements around the nation to end hunger. When hunger becomes a priority in every community, and the nation declares that “hunger is unacceptable,” all else will follow.

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A Note from Tyson Foods

By Ed Nicholoson, Director of Community and Public Relations at Tyson Foods:

At Tyson Foods, we’ve been involved in hunger relief for ten years. It’s become part of what we do.

One of the primary components of our hunger relief strategy involves creating awareness of and engagement in the issue of hunger across our entire stakeholder base: employees, customers, consumers and communities. The WeCanEndThis effort does this.

It engages innovative thinkers and companies, and online communities in thinking and acting toward hunger solutions. It employs inspiring new communications technology to spread the word about an issue that affects every community in America. It brings together organizations that don’t always work together (and sometimes work competitively) , and engages people who might never have been involved before in seeking a common goal: the elimination of hunger. We at Tyson Foods are excited to be part of it.

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7 Days Left. 10 Tyson Foods Trucks. Will You Deliver 150,000 Meals to Your State?

Oklahoma and Vermont have amassed quite the lead with both over 1,500 digital cans.  The good news for the rest of the country is that this is far from over. With just a little bit of concentrated effort, your state can vault to the top, too.

Right now, if you inspire 100 people from your state to donate a digital can, you’ll crack the top ten.  If you inspire 200 people, you’ll be in the top five.

So how did the Sooner State and the Green Mountain State build such a big lead? Their secret was using the 1-2 punch of emails and Facebook/Twitter.  Food banks in both states put the message out to their email lists, posted blogs, and encouraged their supporters to spread the word.

Want some help? Here’s a simple email you can send: Continue Reading

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Square and YupGrade Join the Team

We are very pleased to announce two new additions to the WeCanEndThis.com team:

Square: Make Your Donation on the Spot at SXSW
Thanks to Jack Dorsey, creator of Twitter and CEO of Square, our SXSWi street team will be outfitted with the latest in payment processing. If you’re there, be one of the first to make a contribution using this new technology.

Square seeks to bring greater immediacy, transparency, and approachability to the world of payments. Using the iPhone, we will be able to swipe credit cards and issue email receipts on the spot. We’re excited to put their system to use and give them real world feedback for to make it better for charities and event-based transactions.

YupGrade: Gather and Share News about Hunger
Featured this week in the Huffington Post, YupGrade gives an easy way to organize and reward your real-world learning activity. Because online learning gets lost in the midst of personal and irrelevant activity, your YupGrade profile will help keep track of the current events and causes you’re following.

To launch their application, they have issued the Hunger in America challenge in advance of an upcoming beta launch. You can earn points by signing in to YupGrade with Twitter or Facebook and sharing a news story about hunger or malnutrition in the United States.  Experience it for yourself.

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Here’s Who is Talking and Writing about You!

Thanks to your hard work, we’ve caught the attention of some pretty notable people.  Here’s a quick summary of the blogs and websites who’ve helped get our message out:

Mashable: Our partners at Mashable ran a full-day banner ad for the entire day on March 4.  It was the single largest source of traffic (40%) for us that day.

Silicon Prairie News: One of the first to report, SPN has built quite an audience of innovators and entrepreneurs.  They conducted a Skype video interview and shared it on their main page.

Change.org: Highlighting the long-term plans for WeCanEndThis.com, this piece focused on moving past click-only philanthropy.

Savvy Auntie: The leading community of aunts and godmothers have adopted us as their main cause for the month of March and place this story on their front page.  Thank you!

3BLMedia: Our friends here work to help corporations tell their corporate social responsibility and cause marketing stories.  They are generously featuring us on their daily CSRMinute video story. Go check it out and look around their website for more good content.

TheBeanCast: This weekly podcast about marketing and advertising featured one of our team members and heartily endorsed our efforts.

Boston Medical Center: As a hospital serving the less fortunate, BMC is home to a vibrant food pantry.  They posted this blog entry supporting our efforts and encouraging Bostonians to join them.

SXSW Interactive: We are very fortunate and thankful to the SXSW Interactive Festival for promoting our partnership and providing us with a unique platform to launch.  Here’s what they had to say.

Share Our Strength: As the leading champion of ending childhood hunger in America, we are grateful for their partnership and kind words.

Feeding America:  The largest national hunger organization in the US, Feeding America is playing an active role in encouraging their food bank network to participate and promote our efforts.

Tyson Foods: Our earliest champion, Tyson Foods has played a critical role in helping us launch and they were kind enough to share why here.

Did we get everyone?  Let us know if you’ve seen others covering our story by leaving their link in the comment section.

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