1 of 6 Americans Are Going Hungry

19,739 of us have promised to do
something about it. How will you help?

I PROMISE TO:

 

We Can End This
With Your Help

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Square and YupGrade Join the Team

We are very pleased to announce two new additions to the WeCanEndThis.com team:

Square: Make Your Donation on the Spot at SXSW
Thanks to Jack Dorsey, creator of Twitter and CEO of Square, our SXSWi street team will be outfitted with the latest in payment processing. If you’re there, be one of the first to make a contribution using this new technology.

Square seeks to bring greater immediacy, transparency, and approachability to the world of payments. Using the iPhone, we will be able to swipe credit cards and issue email receipts on the spot. We’re excited to put their system to use and give them real world feedback for to make it better for charities and event-based transactions.

YupGrade: Gather and Share News about Hunger
Featured this week in the Huffington Post, YupGrade gives an easy way to organize and reward your real-world learning activity. Because online learning gets lost in the midst of personal and irrelevant activity, your YupGrade profile will help keep track of the current events and causes you’re following.

To launch their application, they have issued the Hunger in America challenge in advance of an upcoming beta launch. You can earn points by signing in to YupGrade with Twitter or Facebook and sharing a news story about hunger or malnutrition in the United States.  Experience it for yourself.

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Here’s Who is Talking and Writing about You!

Thanks to your hard work, we’ve caught the attention of some pretty notable people.  Here’s a quick summary of the blogs and websites who’ve helped get our message out:

Mashable: Our partners at Mashable ran a full-day banner ad for the entire day on March 4.  It was the single largest source of traffic (40%) for us that day.

Silicon Prairie News: One of the first to report, SPN has built quite an audience of innovators and entrepreneurs.  They conducted a Skype video interview and shared it on their main page.

Change.org: Highlighting the long-term plans for WeCanEndThis.com, this piece focused on moving past click-only philanthropy.

Savvy Auntie: The leading community of aunts and godmothers have adopted us as their main cause for the month of March and place this story on their front page.  Thank you!

3BLMedia: Our friends here work to help corporations tell their corporate social responsibility and cause marketing stories.  They are generously featuring us on their daily CSRMinute video story. Go check it out and look around their website for more good content.

TheBeanCast: This weekly podcast about marketing and advertising featured one of our team members and heartily endorsed our efforts.

Boston Medical Center: As a hospital serving the less fortunate, BMC is home to a vibrant food pantry.  They posted this blog entry supporting our efforts and encouraging Bostonians to join them.

SXSW Interactive: We are very fortunate and thankful to the SXSW Interactive Festival for promoting our partnership and providing us with a unique platform to launch.  Here’s what they had to say.

Share Our Strength: As the leading champion of ending childhood hunger in America, we are grateful for their partnership and kind words.

Feeding America:  The largest national hunger organization in the US, Feeding America is playing an active role in encouraging their food bank network to participate and promote our efforts.

Tyson Foods: Our earliest champion, Tyson Foods has played a critical role in helping us launch and they were kind enough to share why here.

Did we get everyone?  Let us know if you’ve seen others covering our story by leaving their link in the comment section.

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Message for Food Banks and Other Local Hunger Groups

Thank you for helping us launch WeCanEndThis.com – you have helped us exceed our initial participation goals.  What’s amazing is that you’ve accomplished this while dealing with the increasing demand on the food safety net.  We thank you!

Now that WeCanEndThis.com is launched and we have had the weekend to catch our breath, we wanted to share a few important thoughts with you:

Awareness is Our #1 Goal
You know we can end hunger and that the challenge is getting enough people to care and take action. The Digital Can Drive is a competition designed to use state pride as a way for you to get more people talking about hunger and taking action to end it. It won’t end hunger.

We’ve decided to focus on the state level instead of individual food banks for three reasons: Continue Reading

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15 Days to Bring 150,000 Meals to Your State. Ready?

A can of food – a symbol and a call to action.  When most people think of helping the hungry, they think of donating a can of food. The simple, humble can. What a powerful symbol.

Yes, donating a can of food to a food bank is a good first step. But it cannot be your only step, if you want to help lead the systemic change that’s needed to end hunger in America.

Today, we launch WeCanEndThis.com, a yearlong initiative to shift the conversation about hunger in America and create real, tangible solutions. We start by turning a symbol into a call to action.

Thanks to the generosity of Tyson Foods, we have 10 semi-truckloads of much-needed protein to deliver to food banks across the country. And, you can help us decide which 10 states will receive them.

When you promise to help end hunger, we will give you a digital can of food to donate to the state of your choice. On March 18 at 5pm ET, we will tally the digital cans and the Top Ten states will each win a truckload of real food.

15 days. 1.5 million meals. 10 states.

You can make an even bigger difference. For the first $25,000 donated to our charity partners, ConAgra Foods Foundation will double your impact thru a matching grant.

What are you waiting for? We have ten trucks to give away.  Feel free to share this link to help spread the word: http://bit.ly/chpblg

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The Big Picture of WeCanEndThis.com

Today, we are launching a yearlong initiative to spark innovation and a broader engagement in the movement to end hunger in America. We have enough food to feed all 49 million Americans in need. Unfortunately, there are barriers that prevent us from becoming a hunger-free nation.

So what’s it going to take? First and foremost, we need more people to care enough to take action. Then, we need them to keep caring and taking action until we reach our goal. It’s really that simple. Simple doesn’t mean easy. Nor does it mean just a click and poof it’s gone. But, it does mean it’s doable.

That’s why we’ve brought together Share Our Strength, Feeding America, Capital Area Food Bank of Texas, Mashable, PepsiCo, ConAgra Food Foundation, and Tyson Foods. Together, we will spend the rest of the year to grow our movement thru four phases of action: Continue Reading

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